THE BRIEF
The primary objective is to ignite the appetite of our website visitors, enticing them to "taste with their eyes" through visually captivating content. We are committed to staying connected and relevant to our audience, particularly the tech-savvy Millennials and Gen Z.
Old Website
Proposed Website
The Idea
Our creative direction revolves around achieving a casual yet vibrant aesthetic that resonates seamlessly with our younger target audience. We infuse our design with bright colors, straightforward transitions, playful illustrations, and interactive mini-games to foster a sense of engagement and enjoyment.
Homepage Proposal
To embody “Refreshing What Matters”, we are showcasing various lifestyle moments of people enjoying Yeo’s products within “Splash”
To incorporate “Taste with your eyes” visually, an image of the product will be highlighted in the middle, surrounded by its refreshing ingredients (e.g. chrysanthemum flowers).
Interactive Game
HOW TO PLAY
User to presses the Spacebar on keyboard to make the subject jump (Mobile: Tap on screen)
When in contact with the products, subject will change expressions and verbalize simple monologues
