Alliance to End Plastic Waste is a non-governmental organisation that focuses on reducing plastic waste through education, infrastructure and empowerment.

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For World Cleanup Day 2020, Alliance wanted us to launch a global social media campaign.

The goal was to encourage greater participation in planet cleaning efforts while also leveraging the opportunity to boost brand recognition. #BeTheOne campaign centers on the strength of unity, highlighting the role of each individual in making a difference, one day at a time, one step at a time, and one person at a time.

#BeTheOne Who Cares

A content series designed to provide our audience with compelling reasons to care and inspire them to take action in picking up litter.

Will you #BeTheOne today who sparks a change in your community? It really doesn't take too much of your time. See a piece of litter? Pick it up and put it in the right bin. You are now part of something bigger.

#EndPlasticWaste #WorldCleanUpDay2020

If we can all put things into perspective, it just makes so much sense to not ignore that piece of litter that crosses our path. Be part of something bigger this coming World Cleanup Day on September 19, #BeTheOne to pick it up—and get your friends t

These 3 simple actions can have a great impact on our environment if we all work together. So, the next time you see a litter lying around, we want you to #BeTheOne to make a difference.

#AllTogetherCleanUp #WorldCleanUpDay2020

Localising #BeTheOne in Singapore

By utilizing Singaporean culture as a starting point, two content series were created to motivate individuals to engage in World Cleanup Day 2020 alongside Alliance to End Plastic Waste.