BRAND IDENTITY
Founded in 2018 in Indonesia, Kawaii Market has become a leading online destination for adorable cosplay outfits and kawaii-inspired fashion.
This rebranding project introduced a fresh, fun, and colorful look, incorporating playful elements to capture the lively spirit of cosplaying. The new logo features unique line designs, representing the high-quality thread that Kawaii Market uses in all its products. The brand’s new visual identity is youthful and energetic, reflecting the vibrant and dynamic audience that has embraced Kawaii Market from the start.
KAWAII MARKET APP
PERSONAL EXPLORATION
To further explore the brand's potential, I embarked on a personal project to design an app for Kawaii Market. The aim of this app is to create a streamlined, user-friendly platform where consumers can easily browse and purchase products. My design approach integrates the brand’s playful, youthful aesthetic, ensuring the app reflects Kawaii Market's unique identity. Through this app, I’m envisioning an engaging, visually vibrant shopping experience that aligns with the brand's fun and dynamic style, making it easy and enjoyable for customers to connect with and buy from Kawaii Market.
