Lumen, established in 2011, is a local drink shop in Indonesia that is specialised in making organic Korean Ade & Tea. The task behind this project is to develop brand identity that shows an underlying sense of friendliness to everyone from all range of age, hence the use of sweet colour palette and expressive illustration.
The Brand Identity is inspired from the shape of our unique drink Bottle.
Sense of friendliness.
To add dimension and tone, we worked up a series of young and fun illustrations through stylish simple lines and a cartoon approach that eventually became a relaxed and welcoming thread throughout.]
The interior of the cafe is another important element that further enhances the brand’s vision, hence designed to be a contemporary and casual space for family and teenagers to enjoy their Lumen drinks.
INTERIOR DESIGN | RUANG ETHEREAL
