At SPH Media, I have primarily led thematic acquisition campaigns for The Straits Times, engaging readers across print and digital platforms to drive conversion, while also supporting main publications like The Business Times, Tamil Murasu, Shin Min, Zao Bao and Berita Harian.
These are mainly conversion and engagement campaigns aimed at boosting numbers by tapping into local events, cultural moments, and social issues for stronger relatability. Paired with attractive deals, the creatives—rolled out across both digital and print channels—use bold pop colors and vibrant visuals to reflect each brand’s identity and draw attention.Some illustrations created for ST campaigns, using vibrant pop colors that align with brand guidelines.
BAU Socials
The Straits Times
The Business Times
Berita Harian
SPH Events
SPH Media’s Educational Initiatives
SPH Media has launched several initiatives aimed at engaging students with the media industry, including a pilot program designed to introduce young people to the world of journalism. Additionally, a learning journey for secondary school pupils provides immersive, hands-on experiences that offer valuable insights into how the media operates, fostering early interest and understanding of the industry.
Media-themed stickers were given as souvenirs during their visit to SPH.