When arteries are blocked, it affects more than just your heart. It affects everything. The plans you made are on hold, the possibilities you dreamt of disappear along with your energy and vitality. Your health burden spirals into a financial burden. You are estranged from your own happiness, distanced from the people you love and who love you.
Slowly, but surely, your life is blocked.
But what if you could reverse this?
In this movement, we all become agents of change, focusing on improving our heart health. Cardiologists and doctors gain the power to provide timely and effective care at every stage. Heart health becomes a national priority, leading to better health for all. Ultimately our aim is to help patients and our loved ones enjoy fuller lives #LifeUnblocked, empower our doctors to improve treatment outcomes and their patients’ heart health #CareUnblocked, partner our healthcare system for a healthier nation #NationUnblocked.
The Unblocked Movement
Logo Explorations
Final Logo
Movement lockup emphasises the breakthrough using the “O” in “unblocked” to depict the breaking of barriers to better heart health and unleash the potential of life unblocked.
Here’s a colour scheme which represents healthy blood flow and liveliness.
We curated different sets of marketing collaterals that fits each markets — United Arab Emirates, South East Asia, and Australia.
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T-shirt