UPS® is one of the largest and most trusted Global shipping & logistics companies worldwide. As their partner, we were assigned to build their digital campaigns and social media presence in the Asia Pacific (APAC) region.
ESG Social Campaign
Telling the Stories behind the Numbers
A picture paints a thousand words, but numbers can tell a story in an impactful way. Because we live in a world that is on the brink, we need to show action, accountability and progress. Numbers keep us honest and helps us deliver impact.
Visual Exploration
Carbon Footprint
Angle: A story of reducing our carbon footprint through our Carbon Neutral Program
Post Copy:
Sustainability is not just a promise at UPS, we have our action plan and are committed on making purposeful changes. Through our Carbon Neutral Programme, we encourage companies to offset the greenhouse gas emissions of any shipment which are then invested in conservation projects around the world like Thailand’s Chol Charoen Wastewater Treatment plant.
In 2020, we’ve helped avoid 273,500 tonnes of carbon emissions from shipments. Learn how you can do your part by shipping sustainably here: https://bit.ly/3a0GYXV
#UPSMakesItPossible #esg #sustainability
Your Future, Your Choice
To educate audiences that achieving sustainability is a conscious choice they would have to make.
Total Impression
Total Engagement
54,577
+148% (vs target)
UV Fleet
1872
+121% (vs target)
Angle: A story of how we can drive a better future
Post Copy:
Our commitment to building a #sustainable future is unstoppable.
By introducing 13,000 #electricvehicles into our delivery routes across the globe, we’ve begun to transition into a zero-emissions delivery fleet. In China Mainland, nearly all of our delivery fleet in the downtown areas of Beijing and Xi’an are fully electrified, making a huge difference in reducing our overall carbon footprint.
You can do your part to achieve carbon neutrality too. Find out how here: https://bit.ly/3NIC0xR
Social Media Content
“Spooky Halloween”
Storyboard
We told our audience that no matter what their needs are, #UPSmakesitpossible
This created a bigger story for UPS, allowing us to leverage our content pieces to showcase how UPS's solutions, opinions and innovation deliver possibilities in APAC.
